APP Timber-Malaysia

The Managing Director of APP Timber, Michael Hermens, has been involved in the Asian timber industry for almost 25 years. His educational back-ground is an university degree in civil engineering with specialisation in public housing. He went to work in Saudi Arabia in 1982 after completion of his university degree in The Netherlands and immigrated to Singapore in 1987 where he started his career in the Asian timber industry. Initially specialised in the design and manufacturing of kiln drying equipment (as founder of IMS Kiln Drying Pte. Ltd.) he recognised that South East Asia would require to import sawn timber to satisfy the fast growing industry. As such he started Asia Panel Products Sdn. Bhd. which later was renamed "APP Timber" and became THE pioneer in promoting foreign timber to SE Asia.

APP Timber (and the affiliated companies) employ a team of senior managers who have 15 to 20 years experience in the woodworking industry. The company抯 headquarters (HQ) are in Kuala Lumpur and we have marketing operations in Malaysia, Indonesia, Thailand, Vietnam, China and Australia and sourcing offices in Africa, Australia, Europe and the USA.

APP Timber has traditionally been selling timber & veneers and providing expertise to the Asian manufacturers. These customers are mainly producing furniture, flooring, doors and other products which are predominantly exported to the USA, Europe and Japan. This type of business, called 搃ndustrial sales? accounts for a large part our business. The other part is what we call 揹omestic sales?which means those products which are used in the domestic building industry and will remain in the country.

We are proud that our customers value the products and services provided by our company. Our reputation is growing world-wide as a 搇oyal and dedicated?company looking after our customers and supplying partners. This does not mean that we sit still and enjoy the business as it is ?APP Timber is poised for growth and we have firm plans in place not just to face the future but also to fully engage and hopefully shape the future with regard to promoting the increased use of timber related products.